So Anheuser-Busch is reporting that their beer sales are down 10% from last year (not for my lack of helping). They also report that the “under 30″ demographic no longer sees Bud or Bud Light as “cool” anymore, but rather it’s an “old man’s” beer. So how does the company answer? They’ve approved bars and restaurants that sell Bud and Bud Light to give away 6 and 12-ounce samples ALL DAY LONG. Barring the local and state governments will allow it, of course.
So when things aren’t cool according to college kids we’re just going to give them away? Well come on, college kids, tell the world how uncool Mustangs are, or iPads or home improvement loans.
I HAVE noticed younger people at bars have found a fascination with PABST Blue Ribbon. I think this should be evidence enough that the world is doomed. Not only do they NOT like Bud Light, but they prefer the rot gut beverage that I wouldn’t feed to my neighbor’s cat (those who know understand that seeing as how I despise both).
But hey, the rest of us get to enjoy free beer on Wednesday. Where are we going for lunch? Enjoy!
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